My concern is that there tends to be a trend to reduce stigma for the more "socially acceptable" mental illnesses (Anxiety and Depression) but nothing is done to reduce the stigma for the more socially unacceptable ones that can cause people to appear "weird" or unable to appear normal in social situations (eg:some people with Schizophrenia,Schizoaffective Disorder,Autism, & Bipolar Disorder).
People with Anxiety or Depresssion are often able to hide (relatively) their disorders if they choose as they can "act normal" but some of the more severe people we sometimes see in the street arn't able to appear normal and visibly look lost or confused,or talking to themselves,or shuffling etc and I think more effort should be done to reduce stigma for all types of people with Mental Illnesses not just the more acceptable ones.
I also don't think that Anti-stigma campaigns should be based along the principle that Mental Illness is just another illness (like Diabetes etc) that you just treat and then all is fine because the reality is that for some people there is no effective treatment.
We should encourage people not to stigmatise because it is wrong and hurtful,and not because it is treatable.